We identified the key messaging to put the thinking into context. The focus of the campaign was to get adults thinking about what kids want from football. Our work included:
“The project was quite simply one of the biggest things to ever happen in youth football in this country. The Media Group provided all of this support and a whole lot more. Would I suggest The Media Group to other people in my industry? Without a shadow of a doubt.” Nick Levett
The FA National Development Manager for Youth Football The FA