Delivering a high-impact conference for The FA
Our approach
After listening to our client, we were on a mission to create a conference with maximum energy and interaction.
- We designed a stage and twin-screen conference set, making use of some of the venue’s built-in facilities to maximise our client’s budget.
- We provided an experienced event director to manage proceedings on stage with talkback technology, ensuring everything ran like clockwork to the tight schedule.
- We came up with The FA’s #EngageInnovate theme and used it throughout the live programme – from setbuild to screen content and social media
- Social media was an important measure of the event, so we included a live Twitter wall to encourage delegates to get involved.
Results
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Great success on social media with a reach of 1.2m and 3.7m impressions.
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The #EngageInnovate event was a big hit that’s likely to be repeated in the future.
“The Media Group’s attention to detail, ongoing support and expert delivery throughout the event ensured the conference ran smoothly, matched the professionalism that we require to model to our workforce and once again, worked closely with our team to deliver a very successful event.” National Tutor Workforce Manager The FA
