Our approach

We knew this had to look great. Engagement needed to be simple, winners  had to be high quality and relevant to the diverse communities and individuals who take part in grassroots football.

We set up an awards hub-website – this worked as a central point to direct our campaign around. We built an nominations portal around a custom CMS. Making shortlisting and selecting winners across 50 counties simple, accurate and consistent.

Video, graphic design, copywriting and photography made the awards look great. They positioned our messages perfectly and made sure we hit our objectives and met or beat our KPIs.


  • Combined multiple award programmes into one, high impact national campaign
  • Developed new creative identity linking key partner and sponsor brands
  • Multi-agency, multi-channel campaign to promote awards video, digital and social environments
  • Bespoke online nominations platform simplified national shortlisting for over 2,400 nominations
  • Produced video, photography and copy used to bring winners’ stories to life
  • Ongoing legacy means the awards will live beyond 2018 to become the premier celebration of grassroots football heroes
  • And we loved making it happen!

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