Telling the story of apprenticeships for Pera Training
Our approach
After listening to our client, we were on a mission to create a video that would bring the strength of the sector to life.
We told the stories of the people in the Leicestershire textile factories, and showcased the positive impact the sector has on the region.
We included a strong call-to-action to drive viewers to the Leicestershire Textiles Hub, a new platform to promote their services as part of a thriving, global textiles hub.
Results
- Video used to launch the Leicestershire Textiles Hub website.
- Extensive local and regional PR coverage.
- Video used at business engagement events.
“The Media Group ‘got’ the project within minutes. They were flexible and worked around our schedule. The filming was relaxed and captured the key messages perfectly. The end product was fantastic, worth every penny. I would not hesitate in using or recommending The Media Group to others.” Programme Manager Pera Training
