A new approach to annual reports
Our approach
We believe an annual report is an opportunity to excite your stakeholders and reinforce your company values. We suggested a consistent approach to work across different channels.
Our creative included:
- A high-energy animation. We produced this to showcase Origin’s key achievements with high impact.
- A summary report. We kept the page numbers low, cut down the copy and used infographics to tell Origin’s story.
- Social imagery. We used bespoke graphics on each of Origin’s social platforms, to encourage people to find out more.
Results
- Video views up by over 450% compared to previous years.
- New brighter colours introduced to the Origin Housing brand. The style has been well received and applied to subsequent publications.
- Excellent feedback from Origin’s community, even from other housing associations!
“I’m delighted with our new annual report. The Media Group has delivered a fresh, creative approach. It’s led to higher engagement than previous years and we’re really proud of it.” Rachel Hudson
Publications Officer, Origin Housing
