Our approach

We believe an annual report is an opportunity to excite your stakeholders and reinforce your company values. We suggested a consistent approach to work across different channels.

Our creative included:

  • A high-energy animation. We produced this to showcase Origin’s key achievements with high impact.
  • A summary report. We kept the page numbers low, cut down the copy and used infographics to tell Origin’s story.
  • Social imagery. We used bespoke graphics on each of Origin’s social platforms, to encourage people to find out more.


  • Video views up by over 450% compared to previous years.
  • New brighter colours introduced to the Origin Housing brand. The style has been well received and applied to subsequent publications.
  • Excellent feedback from Origin’s community, even from other housing associations!

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