Find out how we put together a sporting legend’s special night
Our approach
We knew we had to go all-out to create a celebratory evening across multiple venues. Guests included 2,000 fans, local dignitaries and VIPs. After listening to the kind of atmosphere and experience our clients wanted to achieve, we went into action
- We designed and produced the branding, stage and set backdrop.
- We created dynamic video clips for the huge screens, showing original footage as well as archive material.
- To get guests to join in, we made a live Twitter wall for their questions during the live show.
- Our event delivery team took care of the whole event on the day, which included making sure the set was ready, organising our four-camera outside broadcast unit, managing the running order and providing floor managers.
Results
We knew our event would pack a punch (groan!) and we were right.
- Over 2,000 guests in attendance at a sold-out Royal Concert Hall.
- Press coverage in the BBC, ITV, Sky Sports News, BBC Radio 5 Live, Capital FM, The Daily Mail and the Nottingham Post.
- Lots of sharing on social media, with a reach of 1.1m unique individuals and with over 4m timeline deliveries.
“The Media Group has helped to make the Freedom of the City event a great success. It was a fantastic night for the city and we can all take great pride in it. Your team were a huge support and calming comfort to us all throughout the planning and execution of the event.” Hugh White
Director for Sport & Culture Nottingham City Council
