You don’t get many chances to tie up with a sporting world final, so we knew we had to use every tool available to us to make this a high-impact event. We activated a four-day, live event in London’s Trafalgar Square, giving fans and the public the chance to sample the skill and excitement of triathlon – one of the fastest growing sports in the UK.
“The Media Group successfully brought the sport of triathlon to life in the heart of London. The whole team were a pleasure to work with and delivered a great project that contributed significantly to the growing popularity of our sport.” Tom Goldspink
Communications Manager British Triathlon