A career less ordinary at Boots Opticians
Our approach
The key for us was knowing what to leave out. We cut the content down into manageable chunks and re-wrote in a tone of voice that put the power in the employees’ hands.
Our designers used bright colours and illustrations to create a booklet with engaging, bite-size content. We added a bespoke, pull-out bookmark to produce a resource that would proudly be referred back to time and again.
Results
- Fantastic internal feedback. An additional print run already ordered.
- As well as a resource for existing members of the team, the guide is an important part of the recruitment of new starters.
“Internal communications can be important information, presented in a boring way. We loved bringing fun, colour and illustrations to bring the information to life. This passes the test of sitting proudly on your desk and not stuffed into your drawer!” Rachael Boothby
Senior Graphic Designer The Media Group
