The FA is undertaking one of the most ambitious projects in its history, aiming to change the way children experience football. After two years of research and consultation they developed a new vision for youth football.
The Media Group was appointed to develop an integrated campaign, spanning eight months, to raise awareness and support for the proposals within The FA’s varied stakeholder community.
We identified the key messaging to put the thinking into context. The focus of the campaign was to get adults thinking about what kids want from football. Our work included:
“The project was quite simply one of the biggest things to ever happen in youth football in this country. The Media Group provided all of this support and a whole lot more. Would I suggest The Media Group to other people in my industry? Without a shadow of a doubt.” Nick Levett
The FA National Development Manager for Youth Football The FA