To develop a best in class grassroots awards programme. We were tasked with building a new creative identity and campaign strategy. The Awards had to compliment commercial and strategic directions, engage multiple stakeholders to celebrate the diversity and scale of grassroots football across England.
We knew this had to look great. Engagement needed to be simple, winners had to be high quality and relevant to the diverse communities and individuals who take part in grassroots football.
We set up an awards hub-website – this worked as a central point to direct our campaign around. We built an nominations portal around a custom CMS. Making shortlisting and selecting winners across 50 counties simple, accurate and consistent.
Video, graphic design, copywriting and photography made the awards look great. They positioned our messages perfectly and made sure we hit our objectives and met or beat our KPIs.
“I want to give a huge thank you to all of you at The Media Group for your fantastic work, from the new awards creative design, video editing, and the general positive communication and availability of the team. We had some fantastic winners who were bowled over by their experience on the day and The Media Group played a great part in that.” Nathan French
National Respect Project Manager, The FA