Our approach

We brought all our skills into play to really get the most from this opportunity. We developed an integrated marketing campaign using video. To go beyond expectations, the videos were backed up by a social media strategy including brand giveaways designed to build a buzz and increase reach within the triathlon community.

This three week long activity built up to a ‘Brownlees Choose Huub’ press and media launch event in Leeds.

Our design, video and events teams worked together to produce a co-ordinated and consistent set of messaging and campaign assets.

Results

  • International distribution grew by 333%, beating the 166% target.
  • The campaign provided the impetus for turnover growth of 104%, smashing their 50% target.
  • 520,000 campaign impressions, with overall social reach increasing by 82%.
  • Press coverage in national and specialist publications including The Times, The Telegraph, The Sun, BBC Radio and Talksport.
  • We have helped Huub to win seven industry awards, and counting!

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