Huub is an exciting wetsuit brand based in the East Midlands. They had signed up the Brownlee brothers – Olympic and World triathlon champions – to wear their kit in competitions and they wanted us to really capitalise on this big news – increasing sales and promoting the brand.
We brought all our skills into play to really get the most from this opportunity. We developed an integrated marketing campaign using video. To go beyond expectations, the videos were backed up by a social media strategy including brand giveaways designed to build a buzz and increase reach within the triathlon community.
This three week long activity built up to a ‘Brownlees Choose Huub’ press and media launch event in Leeds.
Our design, video and events teams worked together to produce a co-ordinated and consistent set of messaging and campaign assets.
“We really valued The Media Group’s full-service approach. Having the Brownlee brothers choose our brand was a great coup for Huub and we could rely on The Media Group’s expertise to deliver an excellent, consistent promotional campaign across video, PR, digital and events.” Dean Jackson