We were asked to maximize the chance to show triathlon off to the world at an event coinciding with the World Triathlon Grand Final in Hyde Park.
You don’t get many chances to tie up with a sporting world final, so we knew we had to use every tool available to us to make this a high-impact event. We activated a four-day, live event in London’s Trafalgar Square, giving fans and the public the chance to sample the skill and excitement of triathlon – one of the fastest growing sports in the UK.
“The Media Group successfully brought the sport of triathlon to life in the heart of London. The whole team were a pleasure to work with and delivered a great project that contributed significantly to the growing popularity of our sport.” Tom Goldspink
Communications Manager British Triathlon