Our approach

The key for us was knowing what to leave out. We cut the content down into manageable chunks and re-wrote in a tone of voice that put the power in the employees’ hands.

Our designers used bright colours and illustrations to create a booklet with engaging, bite-size content. We added a bespoke, pull-out bookmark to produce a resource that would proudly be referred back to time and again.

Results

  • Fantastic internal feedback. An additional print run already ordered.
  • As well as a resource for existing members of the team, the guide is an important part of the recruitment of new starters.

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