A blog from our Senior Producer Fraser Youngson.
2016 has been a great year for The Media Group and the video team have had one of our most productive to date!
We’ve worked with our favourite clients and created content for fantastic new clients. Here are three of our highlights over the past 12 months.
Telling the stories of an inspiring charity
We took a new approach to showcasing the great impact that the Dame Kelly Holmes Trust charity has on disadvantaged young people. We spent a day with some of their biggest success stories, documenting their personal change since they began working with the Trust. This is Seb’s story.
Helping to launch the next generation of sports facilities
This video was part of a big project to launch the new grassroots strategy for The FA. We produced several videos for the launch of the first hub in Sheffield. And we cut shorter teaser pieces to be used across social media.
The main campaign film has been viewed over 11,000 times on the SGP Graves Facebook page and generated lots of positive coverage boosting the profile of the hub.
Showing the positive work being done to improve disability access in football
We love the challenge of longer-form content, particularly when our general advice is to keep videos short. Following on from the success of our Mental Health documentary in 2015, we challenged ourselves to better it with The FA’s Disability Access documentary – Access for all: A game-changing experience.
We worked closely with The FA to tell an exciting and thought provoking commentary on the current state of disability access in football. There’s lots of progress being made and opportunities to improve across the country. This is a really important message across society and well worth a watch.
2017 promises to be a fantastic year too. Video is a very popular way to get your message across. Lots of organisations are starting to use video so it’s more important than ever to create great content and it’s our job to make sure the video stands out. Get in touch wif you want to talk about your next video project, call our team on 0115 824 4400 or email us!