Meet our Senior Graphic Designer, Rachael Boothby
Tell me about your career path and how you got to The Media Group?
I always knew I’d work in the creative industry. My passion for art and design started at an early age and throughout school I would spend hours doodling over everything in sight. I moved to Nottingham to study Fine Art in 2005. However after two years study, I found that my persistent need for order and perfection were jarring with the conceptual nature of the Fine Art course. So I decided to change courses to Graphic Design and it was the best decision I ever made.
I fell in love with Nottingham and, after graduating, decided to stay in the city. After a couple of work experience placements in the industry, I started working for The Media Group as a junior designer in 2011 and have been here ever since!
What are you working on right now?
I’m currently working on a number of projects, ranging from layout to web design. However, my favourite project is a fantastic little animation which highlights the benefits of hospice care. It aims to dispel the myths around hospice care by using the idea of the ‘elephant in the room’ to raise awareness.
The animation focuses on the emotions surrounding death and dying and how hospice care ‘makes every day count’. It’s a challenging subject to work with but it’s going to look amazing!
What’s your favourite piece of work?
My favourite piece of work has to be the Christmas installation for Great Ormond Street Hospital.
We designed a bright, vibrant ‘living room’ style window display which formed the centre piece of the charity’s ‘Great Big Christmas Stocking Appeal’. The artwork was turned around super quick, but the energy that came out of the design team was brilliant. I had so much fun developing the artwork and even more actually building the set.
We worked through the night with a team of installers where I gained valuable insight into the challenges involved with a project like this. I definitely won’t forget sanding down a fireplace at 3 o’clock in the morning! The feedback was amazing too and seeing the children’s faces when they saw the final piece was quite an emotional experience.
What does it take to be a good Graphic Designer?
A good designer has an ‘eye’ for design, is a problem solver and overall they’re a bit like a sponge. They have the ability to absorb a huge wealth of information, both visual and verbal, be receptive enough to grow and listen to the people around them, translating all of this into something that works.
What do you get up to outside the office?
I’m a sporty girl at heart and love to swim, horse ride and relax with a bit of yoga. I’ve also taken up boxing to improve my fitness. It’s a great stress reliever and is a surprisingly effective cardio workout!
I recently tried rock climbing and abseiling for the first time. Although it was pretty scary at first, I was amazed at how much confidence it gave me. It was great to jump out of my comfort zone (literally) and do something a little daring for a change!